A data-driven content strategy informed by the habits and desires of the brand audience.
Content created for your brand, whether through your website, a specific campaign, or as a stand-alone blog, is tailored to your target audience and brand objectives.
Content is worked harder by repurposing it across different platforms and social media channels to enhance the value.
Over 200 editors spread across the globe deliver localised, brand content that is on-trend, bespoke and engaging to an audience.
Our content and implementation team take responsibility for uploading all material. Their fast-response attitude eliminates all the stress and time constraints.
Strategies build brand awareness and strengthen messages across multiple platforms.
Audits of existing content and strategies are carried out.
Research and creation of brand archetypes to focus engagement at.
Audience values are defined and research is carried out focusing on Google search queries and social media conversations.
Experiential campaigns are produced that are unique to each client, leading to enhanced brand perception and increased profitability. These are tailor-made using a range of communications channels provided by a team of highly-skilled experts.
Campaigns talk to your customers and keep the conversation going.
We open a dialogue with consumers, encouraging interaction, communication, brand engagement and action through multiple social media platforms, website and campaigns.
Monitoring of audience engagement is carried out to A/B test best practice standards and the ensuring response is measured through select KPIs.
Audience building and integration into campaigns is implemented through the creation, development, management and maintenance of extensive social media platforms.
Digital content is focused on personalisation, enhancing customer experience, interaction and making the most of social, mobile and content.
Stand-alone websites or microsites are built that can be plugged into existing sites for individual campaigns.
We have extensive experience in designing and constructing multi-purpose sites across a variety of sectors.
Convert content into real world experiences to further drive interaction and engagement of the audience.
Skills include brand/product launches, awards ceremonies, fashion shows, charity and sporting events, networking opportunities, celebrity appearances/endorsements, shopping nights, tastings and focus groups.
Highly experienced in delivering content in any format, digital or print, work includes blogs, books, magazines, newsletters, maps and booklets.
Hg2 produce over 40 digital destination guides including in-depth content, regular updates and interactive functionality as well as 27 printed city guides, two restaurant guides, and two lifestyle guides.
Clients are allocated a team of experts according to their requirements and given a one-point-of-contact account manager to deal with at all times.
Content plans allow for any last minute demands from clients.
Results are measured to ensure customer satisfaction.