BRIEF – To develop a series of city guides for Open Skies, the Emirates inflight magazine. We formulated a concept that would engage the Emirates passenger and help them plan their next trip by looking at on-the-ground activities with short descriptions of places of interest plotted on an overview map.
PLATFORM – Emirates’ in-flight magazine, Open Skies
CONTENT – A resource for both passengers en route to a destination or for those already planning their next trip on Emirates. The content was designed to encourage loyalty and ticket sales to Emirates by providing sophisticated, insider intelligence on the airline’s routes.
RESULTS – excellent passenger engagement and feedback from the feature and the campaign ran for almost four years.