BRIEF – to create a content strategy for the Corinthia blog in order to build traffic, improve search engine rankings and become a marketing tool to drive direct bookings.
PLATFORM – the content is housed in a dedicated section on the Corinthia Hotels website – Corinthia Insider
CONTENT – the content takes into accounts the different guest demographics for each property and positions Corinthia as a voice of authority within each host city. The different features are designed to inform a booking decision and drive direct sales.
RESULTS – the Corinthia Insider blog has been a great success, in the first month of being live the content created 10x content spend in direct bookings on the website. Traffic to the website has steadily grown since launch.