BRIEF – To increase the reach of the Red Carnation Hotels website beyond their traditional offline audience and to position Red Carnation Hotels as the arbiters of taste and destination experts within each of their host cities.
PLATFORM – Red Carnation Hotels’ website within their blog – Red Carnation Hotels blog
CONTENT TYPE – a content strategy was developed to showcase the offerings of each of the properties alongside the expertise of the staff. This was built in alongside destination-focused, search-friendly content to both inform current clients as well as introducing new ones to the Red Carnation brand.
RESULTS – the website has seen steady growth in traffic, increased natural search visibility for the brand websites, increased traffic and increased bookings over the course of the campaign.